SIAL Paris · October 17 → 21, 2026

What if succeeding in Canada takes more than a translation?

35 years of experience in Canada, your gateway to North America, based in Montreal.

Our team is in Paris October 17 to 21, for SIAL. Let's meet at the show or over a coffee.

Book a Time With Us

Plus qu'une traduction

Same language, same history. Not always the same habits.

Four things you might not know. Click to find out.

Every package sold in Canada must carry both English and French, by law. Get it wrong, and it's not just a design problem.
It's a legal claim, and it comes with rules about how much of your product actually has to be Canadian.
Grams, litres, Celsius. A small detail that trips up more American brands than you'd think.
Different language laws, different retail habits, different codes. What works in Toronto doesn't always work in Montreal.

That's just the start. We can help you avoid the real missteps.

Where Do You Stand?

A

You're already established in Canada.

We can help you get more out of it: understand the local codes, sharpen your approach, make the most of what's already in place.

B

You're considering the market, but haven't made the move yet.

We help you avoid the missteps of a market that looks like yours, without quite being it.

Same product. New reference points. New opportunities.

A Local, Integrated Agency

50

team members

35

years of experience

4

areas of expertise

10k+

projects delivered

Conversion Marketing

Engagement Marketing

Event & Experiential Marketing

Neuromarketing

An agency built around results.

Julien Brunet

Partner,
Strategic Product Director

Sabrina Chiasson

Senior 360 Strategist

Case Study

Bringing La Fournée Dorée Into Everyday Life Here

Brand strategy, brand platform, media planning, advertising

Well known in Europe, La Fournée Dorée needed to earn its place in Canada. CRI built a local platform to guide its positioning, campaigns, shopper activations, and annual media plan.

The Challenge

A Question of Local Relevance

Name recognition in Europe wasn't enough to build a buying habit here. The brand's positioning needed to be adapted to the Canadian market, its role in local consumption moments clarified, and a strong foundation laid for its campaigns.

Our Approach

Building Preference Through Everyday Moments

We refocused the brand on what it truly offers families: simple, feel-good, shared moments. By stepping back from the more complex codes of traditional bakery branding, we defined a territory rooted in everyday life and shared pleasure.

The Creative Solution

Born to Feed the Pleasure

Showing La Fournée Dorée in real life, not a staged studio, but in warm, human, credible moments. The "Born For" platform places the brand at the center of everyday consumption moments: for awareness, it builds an emotional connection to life's small local pleasures; for conversion, it moves closer to the product to highlight appetite, texture, and brioche craftsmanship.

Discuss Your Brand